A G U A
A real Branded Content exercise where we play with factors that appeal to emotions. We are looking for connecting clients / viewers in a more intimate stage. We truly believe in the strength that stories have for communicating and generating conversations around the brand that makes it win notoriety.
Production: La Trampafilms
Director: JC Ordóñez
Postproduction: Visualzink team
Music: Josep Sanou
A True story
Our client was looking for a differentiating type of communication that would distinguish him from other competitors in the marketplace. The story that we have developed, contains positive aspects that belong to the brand and that keep associated with it. At a user/client level, we also generate an added value: entertainment.
We use Storytelling techniques that are indicating the values of the brand, in this case an adventure tourism company, nature contact and true organic reality. We have built for this purpose a story with a language already based on emotions and that can be easily read by the viewers and that can generate a feeling that can identify themselves with the brand.
Shot on location at the Parque Natural de las Sierras de Cazorla, Segura y Las Villas, this branded short film takes us to escape forward in search of values and positive thinking, a return to basics and a more easier life, a reunion with nature but with lots of strong emotions.