La Máquina de El Tiempo
Did you know that RTVE´s Weather Team is updating all the technology they use to get closer to their viewers ? With that brief sentence we developed a campaign to to de-dramatize all the weather info and give a more friendly and close approach to the team.
The campaign was launched with great success and was awarded with a Gold Media Award and a Silver EBU Award.
Production: La Trampafilms
Director: JC Ordóñez
Postproduction: Visualzink team, Whiteline studio
DP: Willy Jaúregui
We relied on a steampunk aesthetic to pull all the creativity and art direction. Client was first surprised by the idea, nobody in the marketplace had done nothing in this way. That was one of the several key points that made the campaign so successful. Weather info given on RTVE is one of the most watched programs in the country, a blink to the audience is always welcome.