Formula 1 Campaign

Colorful and exciting approach to Formula 1. Our main goal was to transmit all the emotion, the excitement and the competitive mood on a single promo campaign to present the exclusiveness that Movistar+ had for that year's championship.

The campaign was awarded with a Silver Laus Award.

Client: Movistar +

Agency: Visualzink

Production: Visualzink

Creative Director: JC Ordóñez

Postproduction: Visualzink team, Whiteline studio

Year: 2017

Our proposal, based on liquid animation, captures many of the essences of this sport, risk, speed, emotion, excitement, color, all wrapped in a quick paced edit with a seamless integration of all scenes to achieve the feeling that Formula 1 gives back.
Different locations, weather conditions, race moments, all packed in a a fast even furious approach to the essence of Formula 1.