Formula 1

Antena 3, Spain's prime time leader free to air broadcaster, wanted an F1 intro for all the season that could express, not only the essentials of this sport, but a touch of abstract and unreality that could stay close to their final argument: "This year's championship is going to turn you upside down".


We developed a storyline for this idea literally offering what would  happen to F1 cars and drivers if they drive fast in a changing upside down environment. Everything is possible.

Client:   Atresmedia

Agency:   Visualzink

Production:  Visualzink

Creative Director: JC Ordóñez

Postproduction: Superestudio

Year:   2017

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