Formula 1

Antena 3, Spain's prime time leader free to air broadcaster, wanted an F1 intro for all the season that could express, not only the essentials of this sport, but a touch of abstract and unreality that could stay close to their final argument: "This year's championship is going to turn you upside down".

We developed a storyline for this idea literally offering what would happen to F1 cars and drivers if they drive fast in a changing upside down environment. Everything is possible.

Client: Atresmedia

Agency: Visualzink

Production: Visualzink

Creative Director: JC Ordóñez

Postproduction: Superestudio

Year: 2017