TPA,Televisâo Pública Angola

Visualzink had the privilege of working with Angola Public Television (TPA) on their comprehensive rebranding initiative in 2022. The goal was not only to modernize the image of TPA and appeal to a wider audience, but also to ensure that all the diverse people of Angola were represented through their public TV.

Client: TPA Angola

Agency: Visualzink

Production: Visualzink

Creative Director: JC Ordóñez

Postproduction: Visualzink team

Creative Director TPA: Carlos Guimaräes

Original Music: Josep Sanou

Year: 2022

TPA Rebranding

The rebranding project included a complete overhaul of the platform's visual identity. The new TPA logo: a natural evolution of the brand. We carefully crafted a design that honors TPA's legacy while capturing its vibrant future.

After that, we recognized the need for a clear brand hierarchy, where TPA serves as the main umbrella brand, and the channels act as distinct entities under it.

We changed the already existing channels to TPA 1, TPA 2, TPA 3 brands, providing viewers with distinct channels catering to various interests and programming, ensuring a diverse range of content.

Somos todos nós / It's all of us

From the development of a new logo to the creation of a cohesive on-air look for all TPA channels. We wanted to ensure that the new design resonated with every person in Angola, regardless of their background or beliefs.

On-Air Look and Feel

Our On-Air graphic package design is the secret sauce that grabs attention and keeps viewers hooked! The TPA's On-Air graphic package plays a pivotal role in shaping brand perception. By carefully crafting visual elements, animations, and typography that align with TPA's brand identity, we ensure a cohesive and immersive viewer experience.

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Off-Air implementation

By implementing the TPA brand consistently across offline channels, we strengthened brand recognition, established credibility, and ensured a seamless brand experience for both internal stakeholders and the audience.