TPA Notícias 24H News channel
Say hello to TPA Notícias, our groundbreaking 24-hour news channel proudly bearing the TPA brand. We've poured heart and soul into crafting every pixel, (never better said), giving birth to a one-of-a-kind look.
TPA Notícias boasts a unique design approach as it has been designed from scratch.
Client: TPA Angola
Creative Director: JC Ordóñez
Creative Director : Carlos Guimaräes
Postproduction: Visualzink team
Original Music: Josep Sanou
Square interpretation of information bits that always keep building as a metaphor of continuous news happening around the world, is our key for composing the main layout and principal elements for TPA Notícias.
There are different interpretations for main news openers as info can be more local or international.
Identity:Look and feel
Combining a strong palette of reds ,grey, black and white, we also have proposed a readable typography and of course adapted the main logo to the brand architecture of the TPA brand.
Different aproaches for main subjects within the TPA Notícias schedule have also been developed , as an initial starting point, having the possibility to grow, as we have delivered a complete GFX Toolkit so it can be easy to accommodate and tune new openers.
To maintain synergies and optimize the workflow, it was decided in collaboration with TPA to create a single design that could be used for both the main network's news broadcasts (Telejornal), with slight adjustments and the addition of elements such as the ticker, weather window, and the sign language window.
Besides the live news programes, other short format pieces (15) composed the TPA Notícias rundown, covering subjects as interviews, culture, politics, discussions and others, with their own personality.
We adapted some key elements and brought a rich color palette, also relying all design in typography based animations.