TD Telediario Spain’s public service television news brand, makes a huge rebrand after 10 years of its existing look and feel. An exciting development that has not only paid attention to the total redesign of brand elements, but also the creation of a new programme navigation system, new infographic templates, both for programme and the big screens on the new set.
Brand
We have already redesigned the imagotype, logo and typography. The logo must refer both to the “TD” and the “Telediario” expression as both are in same recognizable levels. Besides , the logo must play an important role in all the graphic development of the package, not only as a brand icon, but as a navigation element.
TD Telediario video reel 1
TD Telediario General and Thematic intros
Navigation
Our iconic brand element, Navigation Bar, vertical or horizontal, gives hierarchy to the appearance of the written information in one space or box, varying in size depending on labeling needs. Persistent headline, is a novelty as well as the continuous text animation, seamless, for typing info every moment rather than saturating the info box with static sentences.
Infographics + Screens
We have refreshed existing toolkits used for infographic expression, adapting some shapes and new colors.We add our Navigation Bar, and also different layouts and templates for the most used and common graphics.
Screenbeds and wallpapers are now adapted to the general look and feel. We have also implemented new maps, navigation for those maps and new locators.
The all new TD set is a multiscreen studio where information takes place. The main goal was to give a homogenize look so we can integrate all our new infographic and brand elements so we can develop design routines for fulfilling the needs for generic or specific backgrounds or informational events. In this big set, AR and Virtual Windows experiences will take place supporting information needs.
TD Telediario Recap reel
