Scenarios is the flagship debate program on Aljazeera Arabic, one of the most prominent and influential news networks in the Arab world.They commissioned us for developing the rebrand of the show, keeping an eye on existing set, the challenge was to create an all new identity of the show.
Brand
The first task was to conceive a fresh isologo for «Scenarios,» encapsulating its core concept of one theme, three perspectives. It melded the program’s existing dark and orange color palette to harmonize with the studio set.
Scenarios look and feel reel
On-air concept and developing
The design featured an iconic symbol denoting unity and divergence, intertwined with lines symbolizing various approaches and connections between topics, infusing a modern and visually striking identity into the show’s branding.
We decided to use the panels for highlighting the topics, creating an unique template for the intro of the show, that could be customized depending on the topic presented in each program.
