TPA public broadcaster Angola comisioned Visualzink for working on their comprehensive rebranding initiative in 2022. The goal was not only to modernize the image of TPA and appeal to a wider audience, but also to ensure that all the diverse people of Angola were represented through their public TV.
TPA Rebranding
The rebranding project included a complete overhaul of the platform’s visual identity. The new TPA logo: a natural evolution of the brand. We carefully crafted a design that honors TPA‘s legacy while capturing its vibrant future.
After that, we recognized the need for a clear brand hierarchy, where TPA serves as the main umbrella brand, and the channels act as distinct entities under it.
Somos todos nós / It’s all of us
From the development of a new logo to the creation of a cohesive on-air look for all TPA channels. We wanted to ensure that the new design resonated with every person in Angola, regardless of their background or beliefs.
Our On-Air graphic package design is the secret sauce that grabs attention and keeps viewers hooked! The TPA’s On-Air graphic package plays a pivotal role in shaping brand perception. By carefully crafting visual elements, animations, and typography that align with TPA’s brand identity, we ensure a cohesive and immersive viewer experience.
Off-Air implementation
By implementing the TPA brand consistently across offline channels, we strengthened brand recognition, established credibility, and ensured a seamless brand experience for both internal stakeholders and the audience.
