Scenarios is the flagship debate program on Aljazeera Arabic, one of the most prominent and influential news networks in the Arab world.They commissioned us for developing the rebrand of the show, keeping an eye on existing set, the challenge was to create an all new identity of the show.
Director: JC Ordóñez
Postproduction: Visualzink team
The first task was to conceive a fresh isologo for "Scenarios," encapsulating its core concept of one theme, three perspectives. It melded the program's existing dark and orange color palette to harmonize with the studio set. Choosing a bold and readable typography and developing its diferent uses with the new icon, led us to next stages in the crafting of all the new on-air look.
On-air concept and developing
The design featured an iconic symbol denoting unity and divergence, intertwined with lines symbolizing various approaches and connections between topics, infusing a modern and visually striking identity into the show's branding.
We decided to use the panels for highlighting the topics, creating an unique template for the intro of the show, that could be customized depending on the topic presented in each program.
On-air look and feel.
Teaming up with Aljazeera in Doha, the staging and operation of all the pieces necessary for the success of the program became a reality. Screen designs, short intros and other relevant on-air pieces, were adapted to the new look and feel of Aljazeeras #1 political and social debate program presented by Mr. M'hamed Krichen, Scenarios.
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