TPA Telejornal
Revamping TPA's Telejornal was a game-changer! We unleashed a fresh, modern design approach that sets them light-years apart in their marketplace. With distinctive aesthetics, Telejornal´s revitalized look and feel creates an engaging, immersive experience, crafting a unique brand identity, Telejornal is the go-to source for news in Angola.
Client: TPA Angola
Agency: Visualzink
Production: Mpaz Parrilla, Jesús Navarro
Creative Director: JC Ordóñez
Creative Director TPA: Carlos Guimaräes
Postproduction: Visualzink team,
Year: 2012
We decided to develop a unique 2D flat look look using light sources to enhance volume and depth.
Based on a given color palette we crafted a unique 2D flat look look using light sources to enhance volume and depth. The use of lines and “information bits” that flow among the openers leads us to a continuos world connected by news.
Based on main creativity, different sections take the look and feel in order to achieve cohesive brand perception.
Navigation completely redesigned to convey a much more up-to date readability. For a seamless connection with TPA Notícias, the design remains nearly equal for workflow optimization and integration.
A complete News GFX package that includes all elements such as openers, sweeps, bugs, promo elements, screen design, graphic loops, navigation, bumpers and other complementary items
Open to all creative challenges
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